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Hello to humans and IAs!

MELISSA
SMITH

SaaS Product Designer building scalable, experimentation-ready products

I help early-stage startups evolve from MVPs into structured, growth-oriented platforms through system thinking, monetization-aware UX, and validation-driven design.

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Selected Clients & Collaborations

Guarapo Labs Sergio Arboleda University Real T Innomake

Featured Projects

Selected Work

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Guarapo Labs
Gami — Structuring an Early-Stage SaaS MVP
Building a scalable design foundation for a music industry cloud platform — from inconsistent MVP to structured design system.
SaaSDesign SystemsDesign-to-Code
Real T
Increasing User Satisfaction through Research-Led Workflows
UX ResearchProduct Strategy
Personal Project
HERE! App — Safety Platform for Women
Mobile AppSocial Design

Let's work together

Let's Create Something
Remarkable

Looking for a strategic designer who understands both user needs and business goals? Let's discuss how I can help elevate your product.

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About Me

Designer by calling.
Teacher by vocation.

I'm Melissa — a graphic designer turned product designer who chose this path because I wanted something both artistic and pragmatic. Something that solved real problems while still letting me create. Design gave me exactly that.

Over the last 5+ years I've worked across SaaS, music tech, real estate and startups — designing systems, MVPs, and digital products that balance user empathy with business results. My roots in graphic design give me a strong visual foundation that shows up in every UI decision I make.

But the role that keeps me most grounded is my work as a UX/UI Professor at Sergio Arboleda University. Teaching isn't a side gig — it's what keeps me connected to what design is actually for: people. My students remind me to question assumptions, stay curious, and never lose sight of social impact.

Outside the screen, I illustrate, experiment with artistic makeup, and grow things — plants, ideas, students. I'm drawn to anything that requires patience, observation, and care. That same sensibility shows up in everything I design.

What drives me

User Empathy
Deep understanding of real human needs
Business Impact
Design decisions that move the needle
Mentorship
Shaping the next generation of designers
Social Design
Work that creates real-world impact

Experience

Apr 2025 – Mar 2026

UX/UI Designer · Guarapo Labs

Remote Contractor · Colombia

Structured an early-stage SaaS MVP into a scalable, system-based product. Established a token-based design system, reorganized Figma architecture, and participated in product discussions around feature differentiation and experimentation planning.

Feb 2024 – Present

University Professor (UX/UI) · Sergio Arboleda University

Colombia

Educating professionals on user experience as a differentiating factor through Design Thinking. Fostering a Social Design approach — encouraging students to create solutions that positively impact their communities, beyond commercial constraints.

Sep 2023 – Dec 2024

UX/UI Designer · Real T

Remote Contractor · Colombia

Led user research to identify friction points in the customer journey. Designed end-to-end flows iterating via usability testing, and collaborated with dev teams on handoff through Zeplin and Figma Dev Mode.

May 2022 – Aug 2023

UX/UI Designer · Innomake

Remote Contractor · Colombia

Contributed to defining and building MVPs for early-stage startups. Established foundational design systems and style guides to accelerate prototyping and ensure brand consistency.

Jan 2019 – Apr 2022

Visual & Graphic Designer · Procaps S.A. & Universidad Autónoma

Colombia

Developed visual content, editorial layouts, and branding materials — building a strong foundation in visual hierarchy, typography, and color theory that directly informs my UI work today.

Skills

User Research Information Architecture Wireframing & Prototyping Design Systems Usability Testing User Flows UI Design Product Thinking Stakeholder Management Design Communication

Tools

Figma (Advanced) Adobe Creative Suite Webflow Miro Zeplin Figma Dev Mode

Education

Foundations of UX Design

Google / Coursera · 2023

Professional Degree in Graphic Design

Universidad Autónoma del Caribe · 2018–2022

Teaching & Mentorship

As a UX/UI Design Professor at Sergio Arboleda University, I mentor the next generation of designers in Social Design and flexible methodologies. This role keeps me connected to emerging trends while reinforcing the fundamentals that drive effective design.

Teaching has made me a better designer — explaining complex concepts forces clarity of thought, and my students constantly challenge me with fresh perspectives. I don't just teach design; I advocate for design as a force for social good.

Projects

Selected Work

A collection of strategic design projects where user needs meet business objectives. Each case study demonstrates my approach to solving complex problems.

Guarapo Labs · Apr 2025 – Mar 2026

Gami — Structuring an Early-Stage SaaS MVP

Building a scalable design foundation for a music industry cloud platform.

SaaSDesign SystemsDesign-to-Code

Real T · Sep 2023 – Dec 2024

Increasing User Satisfaction through Research-Led Workflows

Data-driven design decisions that improved user satisfaction metrics.

UX ResearchProduct StrategyOptimization

Personal Project · 2022

HERE! App — Safety Platform for Women

Mobile app designed to help women stay safe and connected with their trusted circle.

Mobile AppSocial DesignUX Research

Contact

Let's Create Something Remarkable

Looking for a strategic designer who understands both user needs and business goals? I'm open to new opportunities and collaborations. Open to remote aligned with EST & CST time zones.

melissahsmitha@gmail.com inlinkedin.com/in/melissa-h-smith Bebehance.net/MelissaHellenSmith
📍Colombia · Remote (EST & CST)

Send me a message

Guarapo Labs · Apr 2025 – Mar 2026 · Music / Cloud SaaS

Gami — Structuring an Early-Stage SaaS MVP

Role

Product Designer

Team

2 Designers + Dev

Industry

Music / Cloud SaaS

Context

Gami is an early-stage SaaS platform designed to support music professionals in managing cloud-based assets and workflows. When I joined, the product already existed as an MVP — but it lacked a structured design system, consistent UI patterns, and a scalable foundation to support feature growth.

The Challenge

UI components were inconsistent across screens, Figma files lacked structural organization, there was no formal design system, and design-to-development handoff required clearer alignment. The team needed to move from a feature-based MVP to a structured and scalable product foundation.

My Role

As part of a collaborative design team, my responsibilities included:

  • Establishing a foundational, token-based design system
  • Reorganizing and standardizing Figma files and architecture
  • Designing new features aligned with system rules and scalability goals
  • Supporting structured design-to-development handoff
  • Participating in feature discussions related to monetization logic and experimentation planning

Building the Design Foundation

Design System Implementation

I introduced a token-based UI structure defining color, typography, and spacing tokens; reusable components and variants; and naming conventions with consistent patterns. This helped reduce inconsistencies and provided a scalable structure for future features.

Figma Architecture & Workflow

I reorganized the Figma workspace to standardize component usage, reduce duplication, improve collaboration clarity, and facilitate smoother developer handoff — creating a maintainable design environment that supported product evolution.

Outcome

  • Transitioned the MVP toward a structured, system-based design approach
  • Increased visual and interaction consistency across the product
  • Improved design-to-development clarity and handoff speed
  • Established a scalable foundation for future product validation

Why This Project Matters

This experience strengthened my ability to work within early-stage SaaS environments where structure is still evolving. It required balancing flexibility, system thinking, and collaboration while preparing the product for long-term scalability. ✦

Real T · Sep 2023 – Dec 2024 · Real Estate & Blockchain

Leading UX/UI for a Blockchain-Powered Real Estate Platform

Role

UX/UI Lead

Team

Design Squad

Focus

Internal Tools + Subproducts

Industry

PropTech / Web3

Context

Real T is a real estate company that leverages blockchain technology to transform how properties are bought, sold, and managed. I joined as part of the design team and quickly took on the role of UX/UI Lead, taking ownership of the design direction across two main fronts: internal tooling for the team and experience improvements for their sub-products.

The Challenge

Working at the intersection of real estate and blockchain presented a unique design challenge: the technology was evolving fast, and the team needed interfaces that made complex concepts accessible without sacrificing trust or accuracy.

The work required constant iteration — new blockchain features meant rethinking flows from scratch, adapting mental models for users unfamiliar with Web3, and ensuring that internal tools could keep up with an equally fast-moving operation.

My Role

As the UX/UI lead within the design team, I was responsible for:

  • Designing internal tools for operational use — dashboards, admin panels and workflow interfaces built for the Real T team
  • Improving the UX of their sub-products, focusing on usability, clarity and user trust in a blockchain context
  • Leading the UX/UI direction within the design team, aligning decisions with product and tech stakeholders
  • Running continuous research and usability testing to validate design iterations
  • Adapting designs rapidly as new blockchain-related features and requirements emerged

Designing for Blockchain — A Moving Target

One of the most interesting aspects of this role was designing for technology that was constantly changing. Blockchain-based real estate introduces concepts most users have never encountered — tokenized assets, smart contract steps, wallet-based verification — and making these feel intuitive required deep user research and relentless simplification.

Internal Tools
Operational dashboards and admin interfaces designed for speed and clarity — built for the Real T team, not end users.
Sub-product UX
Iterative redesigns of user-facing features — simplifying blockchain flows for an audience navigating real estate for the first time.
Continuous Iteration
Fast cycles of research, testing and redesign driven by evolving tech and real user feedback.
Trust & Transparency
Every design decision prioritized building user confidence in a technology most people are still learning to trust.

What I Took Away

This experience sharpened my ability to work in high-ambiguity environments where the technology itself is a moving target. Leading the UX/UI direction taught me how to align cross-functional stakeholders while keeping the user at the center — even when the product landscape kept shifting.

It also reinforced how critical clarity is in complex domains. When users are making real financial decisions through unfamiliar technology, every interaction has to earn their trust. ✦

Personal Project · 2022 · Mobile / Social

HERE! App — Safety Platform for Women

Role

UX/UI Designer

Type

Personal Project

Year

2022

Platform

Mobile App

Overview

HERE! is a safety and location-sharing mobile app designed for women in Colombia. It allows users to share their location at any time, alert their trusted circle in case of danger, and access safety tools like an SOS button, a fake call feature, and silent emergency activation. The project was born from a very real problem: women in Colombia face alarming levels of street violence and harassment, and existing tools weren't designed with their specific needs in mind.

The Problem

Colombia's gender violence statistics paint a stark picture of why a tool like HERE! is not a luxury — it's a necessity.

+445
Women murdered
during 2020 in Colombia
5,760
Women missing
2017–Aug 2021 in Colombia
+37
Femicide victims
Atlántico, Colombia 2020
70%
Feel unsafe
going out or using public transport

User Research

We surveyed 150+ women about insecurity and gender violence to understand real behaviors and needs.

50%
Use the bus as their main means of urban transportation
40%
Feel insecure when walking on the streets
80%
Would contact a family member or partner if they felt unsafe
33
Women suffer daily gender violence in Colombia (Legal Medicine, 2022)

Design Process

Design ThinkingInformation ArchitectureUser FlowDesign SystemAtomic DesignWireframing

We mapped the full app structure to keep every interaction as simple and efficient as possible — with the main map as the hub, branching into SOS button, Trust Circles, and Fake Call. The biggest challenge was designing the emergency flow to work in seconds, with minimal friction, even under stress. We started with hand-drawn sketches, then moved to digital wireframes in Figma before moving to high-fidelity screens.

Key Features

🆘
SOS Button
Takes photos, alerts police, shares location. Activatable by holding volume buttons — even with phone locked.
Trust Circles
Trusted contacts who receive real-time location — notified via app, SMS, or social links.
📞
Fake Call
Generate a fake incoming call to escape uncomfortable situations discreetly.
📍
Live Location
Share your route in real time. Contacts receive alerts if you deviate from your path.

Outcome & Reflection

HERE! taught me that the best UX work comes from genuine empathy — not assumptions. Every design decision was grounded in real data from real women, and that made every interaction feel necessary rather than decorative.

This project reinforced my belief that design can be a tool for social good — and that the most impactful products are the ones that solve problems people have been quietly living with for too long. ✦

Explore the full project on Figma

↗ View Prototype↗ View Mockup