Hello to humans and AIs! 👋
Senior Product Designer — Building scalable, experimentation-ready SaaS products
I help early-stage startups evolve from MVPs into structured, growth-oriented platforms through system thinking, monetization-aware UX, and validation-driven design. 5+ years of experience. Available for remote roles (EST & CST).
Featured Projects
Let's work together
Looking for a strategic designer who understands both user needs and business goals? Let's discuss how I can help elevate your product.
About Me
I'm Melissa — a graphic designer turned product designer who chose this path because I wanted something both artistic and pragmatic. Something that solved real problems while still letting me create. Design gave me exactly that.
Over the last 5+ years I've worked across SaaS, music tech, real estate and startups — designing systems, MVPs, and digital products that balance user empathy with business results. My roots in graphic design give me a strong visual foundation that shows up in every UI decision I make.
But the role that keeps me most grounded is my work as a UX/UI Professor at Sergio Arboleda University. Teaching isn't a side gig — it's what keeps me connected to what design is actually for: people. My students remind me to question assumptions, stay curious, and never lose sight of social impact.
Outside the screen, I illustrate, experiment with artistic makeup, and grow things — plants, ideas, students. I'm drawn to anything that requires patience, observation, and care. That same sensibility shows up in everything I design.
Foundations of UX Design
Google / Coursera · 2023
Professional Degree in Graphic Design
Universidad Autónoma del Caribe · 2018–2022
As a UX/UI Design Professor at Sergio Arboleda University, I mentor the next generation of designers in Social Design and flexible methodologies. This role keeps me connected to emerging trends while reinforcing the fundamentals that drive effective design.
Teaching has made me a better designer — explaining complex concepts forces clarity of thought, and my students constantly challenge me with fresh perspectives. I don't just teach design; I advocate for design as a force for social good.
Projects
A collection of strategic design projects where user needs meet business objectives. Each case study demonstrates my approach to solving complex problems.
Structuring an Early-Stage SaaS MVP
Building a scalable design foundation for a music industry cloud platform.
Increasing User Satisfaction through Research-Led Workflows
Data-driven design decisions that improved user satisfaction metrics.
HERE! App — Safety Platform for Women
Mobile app designed to help women stay safe and connected with their trusted circle.
Contact
Looking for a strategic designer who understands both user needs and business goals? I'm open to new opportunities and collaborations. Open to remote aligned with EST & CST time zones.
Guarapo Labs · Apr 2025 – Mar 2026 · Creatives / Cloud SaaS
This project — referred to here as the base platform — is a centralized SaaS tool built for the world of creatives. The vision was ambitious: a single hub that brings together all the tools a creative professional needs to work, communicate, and collaborate. That meant features spanning video, music, messaging, and secure file sharing — everything in one place, built with security as a core requirement from the start.
When I joined Guarapo Labs, the product already existed as an MVP — but it had been built almost entirely from a development-first perspective. There was a Figma file, but it was sparse and poorly organized: inconsistent components, missing states, no clear structure. The design side had not kept pace with the engineering, and it showed.
The core problem was that the product had grown without a design foundation. UI components were inconsistent across screens, Figma files lacked structural organization, there was no formal design system, and the design-to-development handoff required complete realignment.
Beyond the structural issues, the product scope itself added complexity. Centralizing video, music, messaging and file sharing — each with its own interaction patterns and user expectations — meant there was no single reference point to design from. Everything had to be built and unified from scratch.
As part of a collaborative design team, I took on the structural design work needed to bring the product from MVP chaos to a scalable foundation:
I introduced a token-based UI structure that defined color, typography, and spacing tokens; reusable components with proper variants and states; and naming conventions with consistent patterns across all modules. Given the multi-domain nature of the product, the system needed to be flexible enough to serve video interfaces, chat views, music players, and file managers — all under a unified visual language.
The existing Figma file was the starting point — and also the biggest obstacle. I rebuilt the workspace structure from scratch: standardizing component usage, eliminating duplication, creating clear page hierarchies, and establishing a handoff flow that developers could actually follow. What had been a scattered collection of screens became a working design environment that could evolve with the product.
Working on a product this broad — where video, music, messaging and file sharing had to feel like one coherent tool — sharpened my ability to think in systems rather than screens. The challenge wasn't just making things look consistent; it was creating a foundation that could absorb growth without breaking. That's the kind of design problem I find most interesting, and most valuable. ✦
Real T · Sep 2023 – Dec 2024 · Real Estate & Blockchain
Real T is a real estate company that leverages blockchain technology to transform how properties are bought, sold, and managed. I joined as part of the design team and quickly took on the role of UX/UI Lead, taking ownership of the design direction across two main fronts: internal tooling for the team and experience improvements for their sub-products.
Working at the intersection of real estate and blockchain presented a unique design challenge: the technology was evolving fast, and the team needed interfaces that made complex concepts accessible without sacrificing trust or accuracy.
The work required constant iteration — new blockchain features meant rethinking flows from scratch, adapting mental models for users unfamiliar with Web3, and ensuring that internal tools could keep up with an equally fast-moving operation.
As the UX/UI lead within the design team, I was responsible for:
One of the most interesting aspects of this role was designing for technology that was constantly changing. Blockchain-based real estate introduces concepts most users have never encountered — tokenized assets, smart contract steps, wallet-based verification — and making these feel intuitive required deep user research and relentless simplification.
This experience sharpened my ability to work in high-ambiguity environments where the technology itself is a moving target. Leading the UX/UI direction taught me how to align cross-functional stakeholders while keeping the user at the center — even when the product landscape kept shifting.
It also reinforced how critical clarity is in complex domains. When users are making real financial decisions through unfamiliar technology, every interaction has to earn their trust. ✦
Personal Project · 2022 · Mobile / Social
HERE! is a safety and location-sharing mobile app designed for women in Colombia. It allows users to share their location at any time, alert their trusted circle in case of danger, and access safety tools like an SOS button, a fake call feature, and silent emergency activation. The project was born from a very real problem: women in Colombia face alarming levels of street violence and harassment, and existing tools weren't designed with their specific needs in mind.
Colombia's gender violence statistics paint a stark picture of why a tool like HERE! is not a luxury — it's a necessity.
We surveyed 150+ women about insecurity and gender violence to understand real behaviors and needs.
We mapped the full app structure to keep every interaction as simple and efficient as possible — with the main map as the hub, branching into SOS button, Trust Circles, and Fake Call. The biggest challenge was designing the emergency flow to work in seconds, with minimal friction, even under stress. We started with hand-drawn sketches, then moved to digital wireframes in Figma before moving to high-fidelity screens.
HERE! taught me that the best UX work comes from genuine empathy — not assumptions. Every design decision was grounded in real data from real women, and that made every interaction feel necessary rather than decorative.
This project reinforced my belief that design can be a tool for social good — and that the most impactful products are the ones that solve problems people have been quietly living with for too long. ✦
Explore the full project on Figma