Melissa H. Smith — Senior Product Designer
Senior Product Designer with 5+ years of experience spanning SaaS B2B, fintech,
blockchain, social impact, and mobile products. Based in Barranquilla, Colombia.
Available for remote engagements worldwide.
Core Expertise
- AI-Augmented Product Design: 0-to-1 products, MVP validation, rapid prototyping using Claude AI and Lovable
- Design Systems: Token-based architecture, component libraries, Figma design systems, handoff documentation
- UX Research: Primary research with 150+ participants, usability testing, information architecture, user flows
- Mobile-First Design: SaaS mobile interfaces, iOS and Android patterns, design for high-stress contexts
- Cross-disciplinary collaboration: French development teams, interdisciplinary alignment, distributed teams
Key Projects
- Guarapo Labs: Built token-based design system for SaaS music platform. ~40% reduction in component inconsistencies. ~50% faster concept-to-flow using AI workflows.
- Blockchain Real Estate Platform (NDA): Wallet interface and internal tooling for fintech Web3 product. 10-15 second reduction in purchase completion time.
- HERE! Women's Safety App: Primary research with 150+ women. 80% finding shaped the entire product concept. Complete 0-to-1 from research to high-fidelity prototype.
Education and Teaching
- UX/UI Design Professor at Universidad Sergio Arboleda, Colombia
- Master's candidate: Gerencia Educativa e Innovación Tecnológica, Universidad Sergio Arboleda
- Bachelor's in Graphic Design, Universidad Autónoma del Caribe
Tools and Stack
Figma, Claude AI, Lovable, Framer, Cursor, HTML, CSS, JavaScript, React (basic), Notion
Contact
Email: melissahsmitha@gmail.com | Website: melissahsmith.com | Location: Barranquilla, Colombia